![]() ![]() He told SLAM, “I’m super comfortable with the potential of being done with this shit. with The Off-Season, a project that certainly seems like it could be a penultimate offering. We’ll know for sure tonight at 12:00 a.m. This rollout is what he says has kept him from succumbing to a creative decline. He once made it his mission to achieve the dream, and now his goal is to avoid the fall-off by acknowledging its feasibility. He knows the troubles that rappers with his amount of experience face, so he planned a rollout of projects (and personal goals) concluding with The Fall Off. They need a North Star to keep themselves motivated in rap when they could just go live on an island somewhere.Ĭole gave himself that focus when he wrote out a five-point plan for “The Fall Off Era” that he shared with the world in December 2020. It’s why veteran rappers like Jim Jones typically work with a small suite of producers, and others decide to give themselves a specific theme to write about. Once rappers have quenched their thirst and are on the other side of the mountain, the only thing that keeps them sharp is working that much harder to stay focused. Cole, a student of rap history, expressed in his Applying Pressure documentary that he was cognizant of this confusing chapter for rap stars.Ĭountless rap veterans have released underwhelming projects that are the result of luxury overtaking hunger. It’s a relatable juncture for most rap superstars who are blessed with the burden of maintaining high sales numbers and Billboard placements. In a recent SLAM cover story, Cole revealed that he asked himself, “Now what?” after the success of the 2014 Forest Hills Drive album and tour, and ended up feeling “uninspired” when he tried writing rhymes again.Įver since he started taking rap seriously, Cole’s rap modus operandi has been achieving his “dream.” Many rappers trumpet self-fulfilling prophecies that serve as the carrot and stick motivating their journey to rap stardom: some call themselves “best rapper alive,” some “King of (insert city/region).” For Cole, he sought the “dream” of rap stardom, which fueled the hunger and craftsmanship he displayed on his pre-2014 output.īut once he achieved that dream, he didn’t know where to go next. Throughout the promotional lead-up to his new project, The Off-Season, the 36-year-old rapper is reflecting on the challenges he felt after attaining rap superstardom. Cole, “living the dream” is a tenuous prospect.
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